About Us

Lulu and the Gnome is a family business based on the Sunshine Coast in sunny Queensland!

The business was started by Luke (The Gnome) and Luella (Lulu the Faerie) in response to the growing need to get children back outside, learning skills and having fun with their friends.

Since becoming a Primary School Teacher, Luke realised the need to bring more skill based activities to a generation growing up in an age of technology based toys and screens.

So, after selling the family home and hitting the road with their two young boys, Elijah aged 10 and River aged 5, they had the luxury of time, space and nature to contemplate what it was they wanted from life! 

In short, Lulu and the Gnome was born and since returning to the sunny coast, developed a successful market business at the world famous Eumundi Markets and online store selling not only skill toys, but a way of life! A way of life that encourages play and lifelong learning as a tool for connection to self, each other and our environment.